PFIZER ONCOLOGY

CONCEPT / WRITING 

​

CHALLENGE

To demonstrate Pfizer's superior quality control process and justify the premium price for Pfizer Oncology products compared to generics flooding the market.

 

 

INSIGHT

Generic Oncology drugs often have supply and quality issues which can have disastrous results for patients. Pfizer's superior quality control at every step of the manufacturing journey helps ensure and supply reliability.

 

IDEA

Show the entire manufacturing process as one seamless conveyor belt leading from creation to delivery, to ensure a consistently high quality product to the pharmacist/oncologist.