Senior Creative Copywriter 

PUREWICK

The challenges that people using incontinence pads face on a nightly basis can feel intimidating
and insurmountable.

By focussing on the challenges, and dramatising them, we can capture the emotional burden
of incontinence and offer the PureYou programme and PureWick™ as a solution to the problems
and discomfort they face, and the concerns their families and carers have.