Senior Creative Copywriter 

ONE TOUCH - SMALL CHANGES BRAND CAMPAIGN

CONCEPT / WRITING / PRODUCTION 

 

CHALLENGE

To promote the OneTouch range of blood sugar monitors and products to help people manage their diabetes.

 

INSIGHT

Managing your diabetes can seem like an impossible task. You are told you have to change your entire life, start exercising and go on a strict diet. This leaves many patients feeling hopeless and depressed. But you don't have to change everything at once. Making a few small changes to your lifestyle and habits can help you manage your diabetes.

 

IDEA

Our campaign shows Louise's story. At first she struggles but by implementing a series of simple life hacks into her daily routine she starts to get her diabetes back on track. In the film we used a shifting split screen device to indicate when a positive change had occurred to transform a negative situation into something positive.