Senior Creative Copywriter 

AVIVA Pensions

CONCEPTS / WRITING

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Challenge 

Until recently, a pension was a pension. The audience believed that there was very little choice available and a 'one size fits all' approach was all that was available. 

 

INSIGHT

Now you can 'personalise' your retirement to enjoy the most of your income.

 

IDEA

An OOH, press and digital campaign which makes a point of not showing 'happy old people' in clichéd scenarios, to demonstrate this product is as personalised as their outlook.

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