Senior Creative Copywriter 

AKCEA - FCS Disease Awareness

CONCEPT / WRITING / PRODUCTION

 

CHALLENGE 

To raise awareness of a rare disease that prevents the body from breaking down fat and leads to severe pancreatitis and, if not treated, death.

 

INSIGHT

The condition is severely life limiting, causing the patients to miss out on a lot of everyday experiences.

 

IDEA

We created a film about two FCS patients to demonstrate the effect it has on their lives and the lives those around them.