Senior Creative Copywriter 

PICO

Chronic stalled wounds strain the physical and mental health of patients and are a drain on hospital resources. However, standard dressings are the default of many HCPs as they are perceived to be cheaper.

PICO is a single use treatment that lasts 7 days. It is proven to speed up recovery of the chronic stalled wound and removes the need for the daily, multiple changes of wound dressing, which are painful for patients and unnecessary additional work for HCPs.

 

Here we dramatise the effects of standard dressing versus the outcomes available with PICO.