Leighton Davies
Senior Creative Copywriter
TESCO BANK
CONCEPTS / WRITING
CHALLENGE
To encourage customers to use their Tesco credit card as their preferred payment method for the weekly shop.
INSIGHT
Customers would sign up for a Tesco credit card for an initial large purchase to take advantage of introductory offers but not think of using it for their weekly shopping.
IDEA
Inform and remind customers of the exclusive rewards and offers available for their loyalty in using their Tesco credit card as their preferred regular payment method.
WINNICOTT FOUNDATION
CONCEPT / WRITING
CHALLENGE
The Winnicott Foundation raises funds to improve care for premature and sick babies through supporting the neonatal units at St Mary’s Hospital, Paddington, and Queen Charlotte’s and Chelsea Hospital, Hammersmith. It relies on donations to keep going
INSIGHT
Christmas is a time for family. This is especially poignant for new parents finding themselves in hospital over the festive period due to complications caused by premature birth.
IDEA
Tiny knitted stockings are available as Christmas tree decorations. Coincidentally, these doll-sized stockings could fit the foot of a premature baby. We decided to post them out to all of our clients with a cover letter, explaining who Winnicott Foundation are and how they can help. The idea was to hang the stocking on their Christmas tree, take a photo and post it to DDBRemedy’s facebook page. DDBRemedy would then make a donation for every post.
