HCV DISEASE AWARENESS TVC

CONCEPT / WRITING

 

CHALLENGE

The ongoing global effort to eradicate Hepatitis C is being hampered by the 10,000s of undiagnosed cases. We have to get our audience to consider the possibility that they have been exposed to Hepatitis C in their past and drive them to get tested.

 

INSIGHT

The best way to avoid future health issues, is to look into your past.

 

IDEA

What if one little mistake you made in the past was still following you around? We aimed to make people question their HCV status with an unsettling, Scandi-noir style film, showing a man being followed around by a sinister version of his past self.

 

RESULT

A 60% increase in people asking to be tested for HCV.

​

AWARDS:

WINNER: CINEMATOGRAPHY @ THE CREATIVE FLOOR AWARDS 2019
GOLD: FILM CRAFT @ PM SOCIETY DIGITAL AWARDS 2018
SILVER: FILM CRAFT @ PM SOCIETY AWARDS 2018
SILVER: FILM @ THE RX CLUB, NEW YORK, 2018
FINALIST: FILM @ THE GLOBAL AWARDS 2018