Leighton Davies
Senior Creative Copywriter
SCHOLL
Foot conditions are one of the leading reasons that people visit a pharmacy, yet over a third of pharmacists feel uncomfortable diagnosing
foot skin conditions.
Here we aim to empower pharmacists in providing advice and support for their customers with Scholl, who have the heritage, expertise
and product portfolio to help provide diagnostic confidence through education.
CAMPAIGN ONE
Leavepiece (landscape)
Here we are setting the scene for Scholl to own the footcare space. By talking about foot conditions as a landscape we are able to references skin conditions as they are described.
A5 Flyer, front & back
Activation email
KEY VISUALS
CAMPAIGN TWO
KEY VISUALS
This route talks directly to pharmacists in the language customers often use to describe their skin condition. They don’t know the correct diagnosis, so can only describe their problems as they know how.
CAMPAIGN THREE
The Art of Footmastery
This is aimed at helping Scholl take a more holistic, market leadership position in footcare. If the people who have no choice but to rely on their feet to get through life choose Scholl, it says more about the expertise and heritage of Scholl than just talking about it.
