Senior Creative Copywriter 

ABBOT HIV & HEPATITIS

Every day, an unknown number of patients are passing through emergency departments with undiagnosed HIV or hepatitis. Abbott want to help find the undiagnosed to treat them and enhance occupational safety for HCPs working around them.

Opt-out screening for HIV and hepatitis is the undeniable way forward in emergency hospital care. By elevating the awareness, motivation and ease of implementation for opt-out screening, Abbott can become positively synonymous with opt-out screening and have a greater impact in the fight to eradicate HIV and hepatitis.

 

This awareness campaign aims to encourage our audience to find X by positioning it in familiar settings, highlighting the importance of changing perspective when it comes to diagnosing HIV and hepatitis.